Innovate in a Price Sensitive World: Realise the Value of Medical Technology

• Achieve Competitive Value Propositions: Overcome market challenges to drive a consistent customer experience
• Effectively Tackle Downward Price Pressure: Debate with leading industry experts on the future and positioning of global price strategy
• Comprehend Hyper Segmentation: Access growth markets quickly and effectively to enhance revenue streams- learn from industry leaders on distribution networks and how to manage them
• Increase Stakeholder Engagement: Discover how to position your business to deliver overall value.
Learn from the key players about the hottest topics affecting your business.
• Arne Heissel, Global Director Reimbursement and Health Economics, Biotronik
• Joe Hartzell, Global Sales Force Effectiveness Director, Medtronic
• Dominique Legros, EMEA Marketing Director, Advanced Sterilization Products, Johnson and Johnson
“I will definitely be coming back to this event next year at least with one or two colleagues”

Susanne Kremeier, Director of Sales Training Europe, Smith and Nephew


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